Equally important, there are...

June 30, 2014 #

Equally important, there are plenty of them. Mr. Smith, for example, has produced as many as 300 of his paint-droplet “Rain” canvases, according to dealers. Mass production allows artists to make as much money as possible. It also enables contemporary art investors, nervous of notions of rarity, to buy multiple works and to track their price fluctuations, like a commodity, on databases such as Artnet. Flip Art, like Andy Warhol’s Factory-produced Pop Art, can be as reassuringly numerous and uniform as gambling chips.

—The new commodification, from Hot New Artists, Getting Hotter in the NY Times.

Item originally posted to WeekendWindow tumblr