Because noncommercial alternatives would be free of the imperative to capture as much information about your interests as possible, they’d be likelier to experiment with new ways of stimulating interactions between people. Maybe they would do away with the News Feed model that rewards virality more than importance. Perhaps some would be more reliant on algorithms to serve up stories and ideas, while others would rely on human curators to elevate discussion and eliminate abuse by booting trolls or deleting hoaxes.
Competitors to Facebook that harnessed the powers of social media only in an effort to make us wiser would probably be niche services, like National Public Radio and PBS. “Most people aren’t that fussy,” says Jack Mitchell, a journalism professor at the University of Wisconsin and the author of Listener Supported: The Culture and History of Public Radio. “PBS’s market share is not that high. Public radio is a little higher. It’s a minority taste.”
One month ago today I logged off Facebook and haven't looked back.